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Dairy farmers shun supermarkets over milk price

A dairy farming family from Dumfries and Galloway have decided to tackle the milk crisis head on- by taking things into their own hands.

Today they launched a new business venture, by selling direct to customers in their local community, instead of to the supermarkets. Lori Carnochan reports:


"You have to be a bit mad to milk cows!"

The dairy industry has been in turmoil for several months due to the lowest milk prices for years.

However this hasn't put off the Roan family from Dalbeattie. They're now cutting out the supermarkets and selling direct to customers.

"I think to milk cows you have to be a bit mad but it's great.

"It's a family business and we have to think of the next generation that's coming through and that's what we do, we love milling cows but it's just finding a way of making it more profitable and if this helps we'll keep on doing it."

– Tracey Roan, Roan's Dairy

Supermarkets shunned as dairy farmers sell direct

Selling direct to the customers Credit: ITV Border

A dairy farming family from Dalbeattie, on the Solway Coast, are cutting out the supermarkets and selling direct to local customers.

The Roan's hope that by supplying local businesses and the surrounding communities with their milk, that they will achieve what they believe to be a fair price.

The milk crisis has been well documented over the past few months, with protests taking place up and down the country.

"We're really passionate about the high quality produce we make here and just feel that we don't get rewarded for that in the marketplace.

"My great-grandfather use to go down to the local villages with a pony and trap so you could say that it's going round full circle again."

– Stuart Roan, Barnbarroch Farm

"It's difficult in all sectors of farming"

Lochmaben farmer David Kincaid Credit: ITV Border

Farmers nationwide have been campaigning for months against the price of milk and meat in the UK market. They argue that the price is at an unacceptably low level and that they're running at a loss with many of their products.

Trust the Tractor campaign is encouraging consumers to think twice about what produce they're buying and where it's from.

Local farmers form Dumfriesshire met with consumers to explain why they feel it's important for people to support the farming industry by buying local, Scottish and British produce.

"There is product coming into the UK saying it's packaged and processed in the UK when infact it's not a UK produced product and that's where the red tractor logo comes in.

"It's difficult in all sectors of farming presently, even the sheep, the beef, the dairy farming in particular, the potato farming, all sectors of farming are under pressure at the minute from weather conditions as well as bad prices."

– David Kincaid, Farmer


Trust the Tractor campaign in Dumfries and Galloway

The red tractor symbol shows that the product has met certified standards Credit: ITV Border

Farmers from across Dumfries and Galloway have joined forces with NFU Scotland to urge consumers to buy local produce.

The Trust the Tractor campaign aims to educate consumers about where the product has come from, by allowing for full traceability.

"The red tractor symbol is actually there to showcase UK produce both Scottish and UK wide. Very much what you're looking for is hopefully the British flag on the front but specifically the Red Tractor on the back. It's very much about the traceability of the food from farm to packaging."

– Teresa Dougall, Regional manager, NFU Scotland

Farmers campaign in Dumfries

It follows protests over milk prices in Dumfries. Credit: ITV Border

Farmers will be out talking to shoppers in Dumfries today, as part of a campaign to get more people to buy quality-assured British food.

NFU Scotland is taking part in Red Tractor Week to rally support from consumers.

As part of the campaign farmers are going to be at the Tesco store in Dumfries.

It follows on from a protest about milk prices outside another Dumfries supermarket last month.

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