Live updates

FULL REPORT: celebrity appeal of Flimby trainers is proving to be good for business

Footwear made in west Cumbria is being spotted on the feet of the very famous. Rihanna is one of two stars who've been seen wearing trainers made by New Balance, who have a factory at Flimby near Maryport. The company has increased production and jobs. Hannah McNulty reports.

Advertisement

Rihanna and Pharrell help sales at Flimby trainer factory

New Balance manufactures trainers at its factory in the village of Flimby on the west Cumbrian coast. 245 people are employed there and around one million pairs are currently produced there every year. Sales have been steadily rising, up 24% last year and projected to rise 10% this year.

That's been helped by singers Rihanna and Pharrell Williams being seen in the trainers. The US brand is owned by an American businessman. The Flimby factory is the only major sports shoe manufacturer in the UK. Andy Okolowicz is the factory manager:

Body found on Flimby beach identified

Cumbria Police have confirmed the identification of the body of the man who was found on a beach in Flimby.

31-year-old Matthew Scott Holliday, from Main Road, Harrington, was found dead by a member of the public on Sunday 29 December.

There are no suspicious circumstances at this time and the details have been passed to the coroner.

Bus attack in west Cumbria

A female passenger was injured and a bus was damaged after a stone was thrown at a Stagecoach bus on the A596.

Incident happened at 2:30pm on Saturday 9th February between Maryport and Flimby causing £500 worth of damage.

Scene of the bus attack on A596 Credit: ITV Border

Cumbria police are appealing for witnesses who may have seen the attack or who saw two youths in the area at the time.

Witnesses are asked to call 101.

Scene of the bus attack on A596 Credit: ITV Border

Advertisement