Cumbrian food company launches local meat labelling
Caterite butchery manager Chris Cooper displays a "Frae Owwer Yonder" sticker on a local meat packet Credit: Caterite
A food and drinks company from Cumbria has launched a new campaign to highlight the importance of buying locally sourced meat.
The 'Frae Owwer Yonder' branding is being launched by Caterlite who are based in Embleton.
The slogan, meaning 'From just over there', is aimed at encouraging people to take more notice of where their meat is coming from.
The company, who supply pubs, restaurants and hotels across the county, are unveiling the new branding at a food and drinks exhibition at Rheged near Penrith.
Thousands of people visited Muncaster Castle this weekend for itsChristmas food festival.Beer and wine tasting were on offer as were pony rides, wreath making andfree cookery demonstrations.
This has been a fantastic day out for our family.
'We've enjoyed a hog roast and the children have really enjoyed looking at the owls and seeing Father Christmas'
Charity reports huge surge in demand at free food bank
Food bank Credit: ITV Border
The number of people seeking help from a West Cumbrian charity which provides free food parcels has gone up by 400 percent in the last year.
1,800 people have been helped by the North Lakes Foodbank. Organisers say it is due in part to hard economic times.
The North Lakes Foodbank helps individuals and families in crisis, through the provision of emergency food supplies. The organisation says that all food is given to people in crisis identified by care professionals.
Project Co-ordinator, Jessica Hendry told ITV News "We now deliver a tonne and a half of food out every month. Everything is donated by members of the public helping those less fortunate through times of real hardship"
