Scottish farmers say they are adamant that failures within the food chain will not derail time and effort spent into building Scotland's reputation for red meat.
It comes as more beef products are tested for horse DNA.
The National Farmers Union for Scotland (NFUS) say consumers can keep faith in the integrity of Scottish produce, and are encouraging consumers to continue supporting Scottish farmers by buying their meat, from the butchers or the supermarket.
Andrew Nichol who works at a buchers shop in Selkirk has noticed an increase in customers, and in particular, many new younger customers:
Butchers say the have seen a marked increase in customers since horse meat was discovered in supermarket beef products.
One butchers in the Borders say takings have gone up by at least 20%.
Some are taking advantage of the scandal, with signs going up outside shops, one reading "stop horsing around, use your local butcher".