Vicki Robinson, is representing Jane Tomlinson's Run for All charity.
"People know Jane best for her big, extreme endurance events but she was also a passionate family woman and a devoted mother of three.
"We wanted to put on an event all the family could be part of to continue her legacy and that's what this is all about"
Many charities will be represented during the festival including Macmillan Cancer Support, Fix the Fells, RSPCA, RSPB, Yorkshire Cancer Research, Parkinson's UK, the Great North Air Ambulance, Shine and the Jane Tomlinson Appeal.
Children's favourite Peter Rabbit has been urging youngsters to sign up for the Lake district event at the official launch at The World of Beatrix Potter in Bowness-on-Windermere.
Family favourite Peter Rabbit is helping to launch this year's Jane Tomlinson's lake district walking festival.
The charity event will take place on 8th September and will see around 1,000 people take part in various courses ranging in distances from five to 22 miles.
Jane Tomlinson came to national attention when, despite being diagnosed with an incurable cancer, she took part in a number of endurance challenges to raise money for charity, including marathons, an Ironman Triathlon and a 4,200 mile bike ride across America.
When she died in 2007 aged 43, she had raised £1.85 million for charity.
"There is a route to suit all abilities and everyone can enjoy the stunning scenery of this wonderful national park.
"Last year's event was a great success and we're sure this year's will be even bigger and better as we know lots and lots of people have been telling their friends and families what a fantastic time they had."
– Tristan Batley-Kyle, Event organiser
"We are proud to be associated with this event, which is taking place just a short flight from the base of our Pride of Cumbria aircraft near Penrith.
"We hope as many of our supporters as possible take part in the walk, which promises to be a great opportunity to explore this beautiful area while raising money to support the local air ambulance."
– Mandy Drake, Head of Fundraising, Great North Air Ambulance Service
Hundreds of people are expected to take part in three mass participation walks in the Lake District in September. The Jane Tomlinson Walk For All is said to be the biggest charity event of its kind to come to the area. Walkers can choose distances of 18, 13 or 4.5 miles near Windermere.
Each have different starts but all end at the Lake District National Park Visitor Centre at Brockhole. The event is named after Jane Tomlinson who carried out several endurance challenges while suffering from incurable cancer.
She raised £1.85 million before dying in 2007. Since then walks, runs and swims have been set up as part of her legacy. The event will be held on Sunday 9th September, with a limit of 1600 participants. Jane's husband Mike says,
I'm so excited to launch the event in one of the most spectacularly beautiful areas of Europe.