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New alliance formed to protect uplands

The group will focus on keeping the uplands sustainable Credit: ITV Border

Cumbria's high ground landscapes are to be the focus of a new partnership.

Uplands Alliance will bring together people who use areas like Shap Fell Moor, such as farmers and land managers, with researchers and policy makers.

The group's newly appointed President, Lord Inglewood, says it's crucial to ensure the uplands are protected for future generations.

'Quintessentially British' Cumbria could attract Chinese tourists

Businesses in the Lake District are trying to do more to tap into the potentially massive Chinese tourism market.

There are 190,000 students from China in the UK and tourism officials are now specifically tailoring what the Lakes has to offer to them.

While some have started to translate websites into Chinese, others are working to promote the image of Cumbria as quintessentially British.


Cumbria to crack Chinese tourism market

Credit: PA

A Cumbrian hotelier and chair of the the Lakes Hospitality Association is hoping to open up links with the UK Chinese student market.

Jonathan Denby has already translated websites for the Chinese market and has taken on a Chinese intern to help promote tourism.

Cumbria Tourism is also trying to open up international markets and attract visitors from countries not traditionally associated with UK Tourism.

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