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'The Great Border City' vs 'the City of the Lakes'

Next, when you think of Carlisle, what springs to mind? The Castle? Hadrian's Wall? What about Lakes? The Great Border City - as it's been known for years - is being given a new identity.

Carlisle isbeing re-labelled the 'City of the Lakes' to make it more attractive to investors. Hannah McNulty has been finding out more.

Carlisle: City of the Lakes?

Tens of thousands of pounds has been spent to re-brand Carlisle as a 'City of the Lakes' instead of the 'Border City'. However, this has been met with mixed opinions.

Tony Blaney, from the Lakes Hospital Group, says it's a bad idea as it will taint the lakes with the association with a city and will leave visitors annoyed when they get to Carlisle and discover they're actually 40 miles and an hour away from the lakes:

On the other hand Nigel Wilkinson, from Windermere Lakes Cruises, says if Carlisle wants to spend its budget promoting the lakes then it could be a good move for tourism:

Council promote Carlisle as the 'City of the Lakes'

City of the Lakes - that's how Carlisle Council's promoting the city to the rest of the country.

It's part of a scheme to draw in more business, but the move has received criticism from some companies who say Carlisle isn't in the Lake District.

Jason Gooding is the Chief Executive at Carlisle City Council and says that the re-branding is about 'driving growth':

Swapping the Xbox for the outdoors

They've just been named the UK's Best Charity in this year's National Lottery Awards for giving a voice to inspirational young people around the country, with the help of ITV.

Tonight's update from Fixers comes from the Lake District. According to recent figures just three percent of visitors are under the age of 25, with young people apparently dismissing it as an expensive place for the elderly. Now a group of students has enlisted the help of Fixers to change that:

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Councillor says Lake District footpaths are 'awful'

A Langdale Councillor says new footpaths in the Lake District are ruining the landscape.

The Lake District National Park Authority says the paths are now more noticeable because they've been made more accessible for families and for people with disabilities. Fiona Marley Paterson reports.

Cumbria hoped to be 'adventure capital of the UK'

A councillor from Langdale has argued that new footpaths have ruined the beauty of the Lake District.

However, others believe that the Lake District's purpose is to be enjoyed by visitors. The new paths make the landscape more accessible to visitors.

Richard Greenwood from Cumbria Tourism agrees and says that people should embrace adventure sports. He adds that the Lake District should be more accessible to those seeking adventure sports if the Lake District's tourist economy is to keep thriving:

On the right path: Lake District enhanced by routes

A councillor has argued against new footpaths in the Lake District, saying that they spoil the view.

It has started a discussion about the purpose of the Lake District - whether the landscape should be preserved or whether it should be adapted to allow visitors to enjoy it more.

Judith Moore from Friends of the Lake District. The organisation campaigns to preserve the beauty of the Lake District and believes that building and maintaining footpaths is an important part of preserving the Lake District's beauty.

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