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'The Great Border City' vs 'the City of the Lakes'

Next, when you think of Carlisle, what springs to mind? The Castle? Hadrian's Wall? What about Lakes? The Great Border City - as it's been known for years - is being given a new identity.

Carlisle isbeing re-labelled the 'City of the Lakes' to make it more attractive to investors. Hannah McNulty has been finding out more.


Carlisle: City of the Lakes?

Tens of thousands of pounds has been spent to re-brand Carlisle as a 'City of the Lakes' instead of the 'Border City'. However, this has been met with mixed opinions.

Tony Blaney, from the Lakes Hospital Group, says it's a bad idea as it will taint the lakes with the association with a city and will leave visitors annoyed when they get to Carlisle and discover they're actually 40 miles and an hour away from the lakes:

On the other hand Nigel Wilkinson, from Windermere Lakes Cruises, says if Carlisle wants to spend its budget promoting the lakes then it could be a good move for tourism:

Council promote Carlisle as the 'City of the Lakes'

City of the Lakes - that's how Carlisle Council's promoting the city to the rest of the country.

It's part of a scheme to draw in more business, but the move has received criticism from some companies who say Carlisle isn't in the Lake District.

Jason Gooding is the Chief Executive at Carlisle City Council and says that the re-branding is about 'driving growth':

Swapping the Xbox for the outdoors

They've just been named the UK's Best Charity in this year's National Lottery Awards for giving a voice to inspirational young people around the country, with the help of ITV.

Tonight's update from Fixers comes from the Lake District. According to recent figures just three percent of visitors are under the age of 25, with young people apparently dismissing it as an expensive place for the elderly. Now a group of students has enlisted the help of Fixers to change that:

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