Highways England has set up the scheme after 40,000 sacks of rubbish had to be collected from motorways in the region last year.
Pupils at a Galashiels primary school have designed a poster urging residents to keep the town's streets litter free.
The UK's leading marine charity says the Government must come up with a plan to tackle litter on our beaches. But the Marine Conservation Society also says we should all take a share of the blame.
Yes, the simple wet wipe, flushed away, has become the scourge of our beaches, There is good news though with Cumbria proving to be one of the tidiest county's in the country. Paul Crone reports:
The number of wet wipes found on beaches has increased by over 50% in a single year according to data by the Marine Conservation Society.