New figures released by the RNLI show that the number of coastal deaths has reached its highest level for four years.
In 2012/2013 thirteen people died in our coastal waters - four in the seas off Cumbria, five off Dumfries and Galloway and, on the East coast, four died off the Scottish Borders' shoreline.
The RNLI is now launching another campaign to raise awareness of water danger.
Lori Carnochan reports.
The RNLI lifeboat service in Workington are warning people of the dangers of water after exceeding their annual call out numbers in just seven months. The volunteers usually have around 12 call outs per year, but have had 15 already in 2014- with four of those in the past week.
The hot weather has been a contributing factor as more people head to the coasts to enjoy the sunshine.
"People need to remember how dangerous the water can be and what can happen if you go out there without the proper knowledge.
"Make sure you are with somebody who knows what to do if you get into trouble. Be aware of the dangers of swimming in cold water- it can cause shock in a matter of seconds.
"Don't drink alcohol if you're going out on the water, leave that until you're back on dry land.
"Make sure you know the tide times and be prepared for a change in weather."
There are two lifeboats based at Workington and the large vessel costs around £6000 for every call out.
The 22 crew, who respond to the rescues, are all voluntary and are on call every day of the year.
The RNLI have released figures today, as part of their summer drowning awareness campaign, that show the number of people dying in coastal incidents is at its highest for four years.
- More people die at the coast each year than are killed in cycling accidents
- Over two-thirds of those killed around the coast are adult men
- Alcohol is a factor in around 1 in 5 coastal deaths
More people die at the coast each year than are killed in cycling accidents, according to new findings from the RNLI.
13 people died around our region's coast last year.
The figures come as the charity launch a major drowning awareness campaign - Respect the Water.
Last year, the poor weather kept many people away from our beaches but this summer long periods of sunshine have led to visitors flocking to the coast.
Our lifeguards have been kept extremely busy treating everything from minor cuts and bruises through to performing major first-aid and lifesaving rescues.
95% of a lifeguard's work is preventative and this year the public has really embraced our key safety messages such as always swimming between the red and yellow flags. This has probably meant incidents haven't risen too sharply compared to the increased volume of beach users.**
This summer was one of the busiest on record for lifeboat crews from the RNLI in the north, which includes the Cumbrian coastline. They dealt with more than 14 hundred incidents, up 23 per cent on last year.
The fourth year of Park Fest gets underway in Stranraer today.
The music festival is organised by the Stranraer branch of the Royal National Lifeboat Institution, to raise funds for their local lifeboat.
The two day festival includes family attractions from craft stalls food vans and fairground rides and performances from 17 bands.
Headlining this year is popular 90's band Dody, and local artists like Zoe Bestel and Finding Albert will also be performing.
Entrance to the general park area is free and entry to the music marquee is £15 for adults, £5 for under 18's and free for under 12's.
Coldingham Sands in the Scottish Borders is to become the first beach in Scotland to be patrolled by lifeguards from the Royal National Lifeboat Institution (RNLI).
The popular tourist spot attracts around 20,000 visitors every year and it is hoped that the presence of lifeguards will improve safety standards in the area.
Workington's RNLI team have been recognised following a difficult rescue in 2011.Read the full story ›
Fundraisers in Carlisle literally pushed the boat out today.
Volunteers for the Royal National Lifeboat Institution were out in force in the city centre, and it was something of an historic occasion.
Kim Ingles has this report: