Police are launching a road safety campaign called Operation Spectrum outside schools in Cumbria.
Parents who park on zig zags or double yellow lines when picking up their children will now face prosecution.
Police say the new strategy is about 'student safety'.
A police operation has been launched to try and prevent road accidents outside schools across Cumbria.
Parents who park on zig zag or double yellow lines are being targeted as part of Operation Spectrum.
The police are handing out leaflets to people this week, but they say they will start prosecuting offenders next week.
Police in Cumbria are advising motorists to drive safely on the county’s roads following prolonged cold weather over the weekend.
They say roads at higher ground are still affected by the snow and ice, with Kirkstone Pass, Wrynose Pass and Hardknott Pass all closed.
They have also warned motorists of the risk of black ice, and are asking people to drive "with care and attention".
You can keep up to date with the latest situation on the roads by visiting the police Traffic Link Map.
To keep up to date with the latest weather forecasts, visit the Met Office website:
In Cumbria last year, 17 young people were either killed or seriously hurt in a road accident every day.
Road safety isn't part of the national curriculum in England, but it is delivered in schools in Scotland, and the charity Brake has campaigned for a long time for it to be made a priority throughout the UK.
One mother from Carlisle is now using her own time to educate youngsters about road safety.
Kate Walby has been to meet her:
Fewer people are being killed on Cumbria’s roads, according to new figures released today.
The number of deaths has fallen to the lowest level for five years with figures by the Cumbria Road Safety Partnership showing 26 people were killed on the county’s roads last year.
Overall, the number of people killed or seriously injured on Cumbria’s roads has almost halved over the past decade - there were 231 last year compared with 434 in 2004
There were also fewer serious injuries on our roads last year – 205 in 2014 compared with 212 the previous year.
However, the council maintains there is more to be done.
“Whilst these figures show driving in the county is getting safer and safer, one death or casualty is one too many.
"The Cumbria Road Safety Partnership works hard to help road users stay safe and leads a number of initiatives targeting people of all ages, from motorcyclists to drivers both young and old."
Cumbria Police will be checking the safety of car tyres ahead of the winter, and drivers whose cars don't meet the required standard could face fines.
Last winter was the wettest on record in the UK, and cars without enough tyre tread depth can struggle to brake properly, leading to more collisions.
Driving on tyres that are under inflated or have a tread depth under 1.6 millimetres is illegal.
Breaking the rules can lead to fines of up to £2,500, and three penalty points for each tyre.
Over the last two nights we've heard calls for the driving test to be changed, with campaigners saying it will better equip new drivers for the road.
Even though the number of people killed in accidents is dropping, drivers are far more likely to crash on rural roads than motorways and we are a region with plenty of those.
John Cleland is a former British Touring car champion, now closely involved with road safety.
He's an advanced driving instructor with decades of experience behind the wheel, so who better to take Hannah McNulty on a road trip around the region.
The Institute of Advanced Motorists in Carlisle and west Cumbria, a registered charity, is offering subsidised rates for a course called Skills for Life in Cumbria and southern Scotland. You can find out details here
Another voice calling for restrictions on younger and new drivers is the road safety charity BRAKE.
Ed Morrow explained the changes his organisation would like to see.
Road accidents account for one in four deaths of 15 to 19-year-olds in Britain.
Tonight, in the second of our special reports focusing on road safety in the region, Hannah McNulty hears more arguments for changing the driving test and finds out about a new scheme being rolled out by one council.