A week long campaign to help protect vulnerable road users in Dumfries and Galloway is being launched.
Police Scotland is aiming to raise awareness of the risks associated with pedestrians, cyclists, horse riders and motorcyclists.
Rural roads are particularly busy at this time of the year with local festivities like the "Riding of the Marches" and country fairs.
The aim of the campaign is to:
- To reduce the number of casualties resulting from road collisions and improve road user behaviour
- To raise awareness and highlight the risks associated with vulnerable road users
- To interact with vulnerable road users and drivers to raise awareness through education and enforcement
- To enforce the core road traffic offences which contribute to road collision casualties
– Inspector Neil Hewitson, Divisional Roads Policing Units
"Dumfries and Galloway is a very rural area with many roads running through our countryside.
"At this time of year, with the school holidays upon us and our galas and riding of the marches in full swing there will clearly be more cyclists, pedestrians and horse riders on our roads and we need to educate drivers, and vulnerable road users alike as to the dangers that can be faced when using our roads.
"Statistics sadly show that in 2011, of the 176 deaths on Scotland's roads, 83 of them fell into the category of a vulnerable road user."