Peebles show-jumper Scott Brash has missed out on a place in the finals of this year's Sports Personality of the Year.
British Showjumping has hit out at the BBC for failing to shortlist the 29-year-old for the overall prize.
Brash has been world number one for the past 25 months and earlier this year he became the first rider ever to win the Rolex Grand Slam.
A social-media campaign set-up to award the show-jumper with the SPOTY title has received almost 20,000 likes.
The BBC say that their panel considered all nominations.
Peebles showjumper Scott Brash has made history in Canada by becoming the first rider ever to win the Rolex Grand Slam.
The 29-year-old, and his champion horse Hello Sanctos, triumphed in the final grand prix.
The olympic gold medalist was rewarded with €1.3 million (£950,000) in prize money.
Peebles Showjumper Scott Brash MBE has jumped to the top spot on the Longines World Ranking list.
The 28-year-old was a member of the gold medal winning GB Showjumping Team at the 2012 Olympics.
His most recent victory was at the Global Champions Tour series in Doha.
Olympic gold medalist Scott Brash received an MBE from the Queen at Holyrood Palace this morning.
The 27-year-old showjumping star, from Peebles, won team Gold on his Olympic debut last year.
He was among seventy people from all walks of life to be honoured at the ceremony in Edinburgh.
Kathryn Samson reports:
A 27-year-old showjumper from the Scottish Borders says that being formally honoured by the Queen has topped off a "phenomenal" year.
Gold medalist Scott Brash, from Peebles, was made an MBE for services to equestrianism during a ceremony at Palace of Holyroodhouse in Edinburgh.
Mr Brash was the youngest member of the British gold medal winning showjumping team at the London Games last summer.
Peebles showjumper Scott Brash will receive a royal seal of approval as he collects the MBE he was awarded in the New Years Honours List.
The Queen is holding an investiture ceremony at Holyrood Palace in Edinburgh this morning.
Scott started riding when he was just seven years old and won team gold in his Olympic debut in 2012.
The GB Olympic Equestrian team have spoken to ITV News about winning their gold medal at the London Olympics.
Part of the team was Peebles born Scott Brash who explained how he is looking forward to going home again.
The team which consisted of Nick Skelton, Ben Maher, Peter Charles and Brash beat the Dutch team in a jump-off and made Olympic history by gaining the first jumping gold for 60 years.
Peebles' Scott Brash will take part in the third round of the Individual jumping event after the 26 year old and his horse Hello Sanctos performed a superb round yesterday despite gaining four penalty points.