Peebles show-jumper Scott Brash has missed out on a place in the finals of this year's Sports Personality of the Year.
British Showjumping has hit out at the BBC for failing to shortlist the 29-year-old for the overall prize.
Brash has been world number one for the past 25 months and earlier this year he became the first rider ever to win the Rolex Grand Slam.
A social-media campaign set-up to award the show-jumper with the SPOTY title has received almost 20,000 likes.
The BBC say that their panel considered all nominations.
Scottish Borders Council has praised the achievements of Scott Brash, the Peebles showjumper:
Peebles showjumper Scott Brash has tweeted to say he's "overwhelmed" with the support, following his Rolex Grand Slam victory.
Peebles showjumper Scott Brash has made history in Canada by becoming the first rider ever to win the Rolex Grand Slam.
The 29-year-old, and his champion horse Hello Sanctos, triumphed in the final grand prix.
The olympic gold medalist was rewarded with €1.3 million (£950,000) in prize money.
Peebles Showjumper Scott Brash MBE has jumped to the top spot on the Longines World Ranking list.
The 28-year-old was a member of the gold medal winning GB Showjumping Team at the 2012 Olympics.
His most recent victory was at the Global Champions Tour series in Doha.