Tourism businesses along one of the Lake District's main roads say trade has improved significantly since it re-opened just over a week ago.
The A591 closed due to damage caused by December's floods. A stretch of the road between Keswick and Grasmere collapsed during Storm Desmond.
Katie Hunter reports from a classic car event held to celebrate its re-opening.
Classic cars and coaches have been paraded along the A591, to celebrate the road re-opening after last December's floods.
The re-opening of a flood-damaged Lake District road has made a "phenomenal difference" to businesses, local communities have told ITV Border.
Becky Heaton Cooper, who runs the Heaton Cooper Studio and art gallery in Grasmere, says her business was hit hard by the five month closure of the A591.
But she says the re-opening of the road has given her business an immediate boost.
There has been a phenomenal difference. It's like someone has turned a light back on.
Tourism businesses are hosting a series of celebrations today to mark the official reopening of the A591.
The road between Keswick and Grasmere collapsed due to flooding during Storm Desmond in December. It reopened last week and businesses are now keen to promote the area.
Celebrations include a vintage car display and a children's poetry reading.
"The closure of the A591 following Storm Desmond had a terrible impact on local residents and local businesses, but the good news is that the road is now fixed.
"This event is about sending the message loud and clear that Cumbria is back 'open for business'.
"I'd like to thank all those who have helped to organise this event, as well as those who have contributed funding, in particular South Lakeland District Council."
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