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National tourism campaign launches in Cumbria

A campaign to bring more people to the Lake District is already under way. Credit: Visit England

A national tourism campaign is being launched in Cumbria today.

The chairman of Visit England will take to the skies above the Eden Valley in a gyroplane and fly over some of the area's landmarks including Brougham Castle to launch English Tourism Week.

Tourists contribute more than £275 million to Eden's economy each year.

Keswick parking charge rise met with 4,000 protest signatures

Credit: ITV Border

Businesses in Keswick have gathered almost 4,000 signatures on a petition asking Allerdale Borough Council not to raise car parking charges.

The council has proposed lowering charges in places like Maryport and raising them in Keswick, to make £3.5million worth of savings and to encourage more people to use long-stay car parks.

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Push to boost tourism along Copeland coast

Interactive tourist boards have been installed along the coastline. Credit: ITV Border

A 49-mile cycle relay has been held, to mark the opening of new interactive tourist boards along the Copeland Coast.

The audio visual boards tell people about the area.

They were designed with help from the local community, and it's hoped they'll bring more visitors.

Rain can't keep Lake District visitors away

A rainy day in Kendal. Credit: ITV News

Tourism bosses say business is booming in the Lake District, despite this year's summer being disturbed by heavy rainfall.

According to Cumbria Tourism the number of visitors to the area in the first five months of 2015 is up by between four and eight percent, compared to the same time last year.

In the first five months of this year we're seeing between four and eight percent increase in visitor numbers, and occupancy in hotels, at caravan sites and self-catering accommodation.

So the weather doesn't seem to be affecting us at all."

– Richard Greenwood, Cumbria Tourism
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