Classic cars and coaches have been paraded along the A591, to celebrate the road re-opening after last December's floods.
The re-opening of a flood-damaged Lake District road has made a "phenomenal difference" to businesses, local communities have told ITV Border.
Becky Heaton Cooper, who runs the Heaton Cooper Studio and art gallery in Grasmere, says her business was hit hard by the five month closure of the A591.
But she says the re-opening of the road has given her business an immediate boost.
There has been a phenomenal difference. It's like someone has turned a light back on.
Tourism businesses are hosting a series of celebrations today to mark the official reopening of the A591.
The road between Keswick and Grasmere collapsed due to flooding during Storm Desmond in December. It reopened last week and businesses are now keen to promote the area.
Celebrations include a vintage car display and a children's poetry reading.
"The closure of the A591 following Storm Desmond had a terrible impact on local residents and local businesses, but the good news is that the road is now fixed.
"This event is about sending the message loud and clear that Cumbria is back 'open for business'.
"I'd like to thank all those who have helped to organise this event, as well as those who have contributed funding, in particular South Lakeland District Council."
English Tourism Week was officially launched in the Eden Valley today.Read the full story ›
One of Cumbria's top visitor attractions is preparing to open ahead of the Easter season.
Cockermouth's Wordsworth House was damaged in December's floods and repairs have been carried out to get it ready for next weekend's opening.
A national tourism campaign is being launched in Cumbria today.
The chairman of Visit England will take to the skies above the Eden Valley in a gyroplane and fly over some of the area's landmarks including Brougham Castle to launch English Tourism Week.
Tourists contribute more than £275 million to Eden's economy each year.
Businesses in Keswick have gathered almost 4,000 signatures on a petition asking Allerdale Borough Council not to raise car parking charges.Read the full story ›
A train company is offering discounted fares to parts of northern England hit by flooding, in a bid to boost tourism.Read the full story ›
Businesses in Keswick have gathered almost 4,000 signatures on a petition asking Allerdale Borough Council not to raise car parking charges.
The council has proposed lowering charges in places like Maryport and raising them in Keswick, to make £3.5million worth of savings and to encourage more people to use long-stay car parks.
A 49-mile cycle relay has been held, to mark the opening of new interactive tourist boards along the Copeland Coast.
The audio visual boards tell people about the area.
They were designed with help from the local community, and it's hoped they'll bring more visitors.