Tourism tips for Cumbrian businesses

Businesses from across the Eden have taken part in a tourism summit to learn about how to maximise the tourism potential for the area.

Housesteads Crags

Great Wall meets Hadrian's Wall

Hadrian's Wall is developing a partnership with The Great Wall, both beauty spots will feature in a photography exhibition in London.

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Chairlift will create 100 jobs

Planning permission has been given for a mountain bike chairlift in Innerleithen in the Scottish Borders.

The project will cost around £5 million to complete and will also include a visitor centre and a toboggan run.

It's claimed it will create around 100 jobs.

Scottish Borders Council granted approval for the scheme during a meeting, but the developers will have to look at moving the entrance to the site because bats roost at the current proposed site.

"This is obviously great news for the project, Innerleithen & we believe the Scottish Borders. With planning approval, we have something tangible to progress discussions with potential funders."

– Ian Campbell from developers AIMUp

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Tourism tips for Eden valley

Businesses from across Cumbria's Eden Valley are taking part in the area's first tourism summit to try to increase the number of visitors.

Eden already relies heavily on tourism, bringing over 200 million pound into the area's economy each year, supporting thousands jobs and attracting 4.3 million visitors.

But the area wants to do better and draw some of the millions of tourists that go to the central Lake District each year.

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Lake District adverts in London

Tube posters Credit: Cumbria Tourism

Images of the Lake District have gone up around London in a bid to get more tourists to visit Cumbria.

Adverts will be along escalators Credit: Cumbria Toursim

Cumbria Tourism and Vist England have secured 750 thousand pounds worth of funding for a two and a half year promotional campaign. The posters are the first stage in the project to encourage people to head North. They are being shown in stations all over London until the middle of September.

Posters are being displayed in train stations Credit: Cumbria Toursim

Ian Stephens, Managing Director of Cumbria Tourism, said: "The Lake District is one of the UK's strongest and most recognised destination brands, yet with increased competition from places like Scotland, Wales and the South West, it is now more important than ever for us to keep our offering fresh.

Thousands will see the adverts Credit: Cumbria Tourism

“There is the real potential to build on this campaign for the future and we at Cumbria Tourism will be constantly talking to potential partners to extend the campaign both terms of content and coverage to show to as wide an audience as possible the full range of things that Cumbria has to offer.’’

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