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WATCH: Attracting Americans to the Scottish Borders

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A new video showcasing the best of the Scottish Borders has been created by Visit Scotland.

It's part of a three-year campaign to market the Borders Railway internationally, and put the new 100-mile track on the map.

This video is specifically geared towards attracting more visitors from the United States.

At Visit Scotland we've identified the US market as our biggest single market. We're doing the video to attract people to show them the stunning scenery that's available in the Borders and some of the attractions across the region."

– Doug Wilson, Regional Director Visit Scotland

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Tourism trade improves since A591 reopening

Tourism businesses along one of the Lake District's main roads say trade has improved significantly since it re-opened just over a week ago.

The A591 closed due to damage caused by December's floods. A stretch of the road between Keswick and Grasmere collapsed during Storm Desmond.

Katie Hunter reports from a classic car event held to celebrate its re-opening.

'Phenomenal difference' for businesses as A591 opens

Heaton Cooper Studio Credit: Heaton Cooper Studio

The re-opening of a flood-damaged Lake District road has made a "phenomenal difference" to businesses, local communities have told ITV Border.

Becky Heaton Cooper, who runs the Heaton Cooper Studio and art gallery in Grasmere, says her business was hit hard by the five month closure of the A591.

But she says the re-opening of the road has given her business an immediate boost.

There has been a phenomenal difference. It's like someone has turned a light back on.

– Becky Heaton Cooper

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Tourism businesses host A591 reopening celebrations

The A591 re-opened on May 11th Credit: ITV News Border

Tourism businesses are hosting a series of celebrations today to mark the official reopening of the A591.

The road between Keswick and Grasmere collapsed due to flooding during Storm Desmond in December. It reopened last week and businesses are now keen to promote the area.

Celebrations include a vintage car display and a children's poetry reading.

"The closure of the A591 following Storm Desmond had a terrible impact on local residents and local businesses, but the good news is that the road is now fixed.

"This event is about sending the message loud and clear that Cumbria is back 'open for business'.

"I'd like to thank all those who have helped to organise this event, as well as those who have contributed funding, in particular South Lakeland District Council."

– Tim Farron MP, South Lakes, Lib Dem

National tourism campaign launches in Cumbria

A campaign to bring more people to the Lake District is already under way. Credit: Visit England

A national tourism campaign is being launched in Cumbria today.

The chairman of Visit England will take to the skies above the Eden Valley in a gyroplane and fly over some of the area's landmarks including Brougham Castle to launch English Tourism Week.

Tourists contribute more than £275 million to Eden's economy each year.

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