Businesses from across the Eden have taken part in a tourism summit to learn about how to maximise the tourism potential for the area.
Hadrian's Wall is developing a partnership with The Great Wall, both beauty spots will feature in a photography exhibition in London.
A lack of tourists in the Lakes has prompted some hoteliers to ask the question has the Olympics put the tourists off?
Future collaboration between PPMG and the Hadrian's Wall Trust will include tourism, conference and publishing projects.
Linda Tuttiett, chief executive of the Hadrian's Wall Trust said:
– Linda Tuttiett, chief executive of the Hadrian's Wall Trust
"We're delighted to welcome Chen Haiyan to Hadrian's Wall to see part of the Roman empire's north west frontier and the fabulous natural beauty of the landscape in this part of England.
"We are very pleased to announce we will have the Great Wall photos here in Hadrian's Wall Country in November.
"UNESCO's vision for world heritage sites is to promote understanding, tolerance and co-operation amongst the peoples of the world through respect for their shared heritage."
Guest House owners in the Scottish Borders say the Olympics are putting people off from coming up north.
At what is usually the busiest time of year for the tourism industry, bookings are down.
Chris and Carol Longden run a Guest House in Jedburgh.
Carol says: "There are noticeably less bookings the last 2 weeks. I think it might be a combination of things, mostly the Olympics. I don't think people are travelling up North which is a bit worrying."
Tourism officials in the Scottish Borders say they hope a new tree top visitor attraction will bring millions of pounds into the local economy. Go Ape already has two centres in Cumbria. Now, it's opened its first in Southern Scotland, just outside of Peebles.
UK's longest zip wire opened today in South West Scotland. It's 820 meteres long, which makes it more than twice as long as the next longest.
It's based near Gatehouse of Fleet in Dumfries and Galloway and it's hoped that it will boost tourism in the area.
Campaigners in Dumfries and Galloway have given a cautious welcome to the Government's announcement that it will only introduce a 5% VATlevy on static caravans.
Caravan park owner Duncan McCready who protested during the primeministers visit to Dumfries last month said he also wanted VAT on fixturesand fittings on statics to be scrapped.
A number of attractions in Cumbria have won awards at the VisitEngland Awards for excellence.
Muncaster castle won Silver in the large visitor attraction category and Lakeland climbing centre won silver for small visitor attraction.
Ullswater steamers were highly commended in the sustainable tourism award and the George and Dragon in Cumbria won silver for the taste of England award.
Honister slate mine gained silver in the Tourism Experience category and The Trout Hotel in Cumbria won Bronze in the Large Hotel of the year. Parkcliffe Caravan & Camping Estate, Cumbria have been highly commended in the caravan park category. For a full list of all the award winners click here