A campaign to keep older people warm over winter launches today.
The Winter Warmth Appeal raised more than £100,000 for elderly people in the region last year.
Its flagship event is the Big Sleep, a sleep over in a field in south Cumbria, which takes place on February 7.
And tonight the Chief Executive of Cumbria Community Foundation, Andy Beeforth, will be sleeping in a bed - on Windermere - to raise awareness.
With the days getting shorter and colder, theres a warning that 300 people die every year in Cumbria because of cold weather. A campaign has been launched today, to keep older people warm this winter.
It's run by the Cumbria Community Foundation. Last year, it raised forty two thousand pounds and helped over four hundred people. This year, the aim is to do even more for those who are struggling to heat their homes. Andy Burn reports.
Andy Beeforth, Director of Cumbria Community Foundation, explains the difference the Winter Warmth Fund has made:
Hundreds of older people in Cumbria are in danger of becoming or ill or even dying because of the cold according to The Winter Warmth Appeal. It says an average of 300 deaths occur in Cumbria each year because of the effects of cold.
The annual Winter Warmth Fund appeal is being launched by Cumbria Community Foundation to raise money to help stop older people dying because of the cold.
The money is then given to those in extreme need. The Foundation say some donations come from those who receive the Government's winter fuel payments but feel they don't need it as much as others.