Wilma Finlay said:"We need to get together and really let people know what a fantastic area this is to visit. We have beautiful scenery, stunning coastline and so many activities for all ages."
She added: "If we can persuade people to make the effort to give Galloway a chance I know they'll come back time and time again."
More top news
Murals have been unveiled in locations across Europe to celebrate Dumfries and Galloway.
Workers have finished building a new flood defence wall near Appleby swimming pool. Other defences are still being built.
Flood defences at Glenridding are being improved, in a bid to reduce the chance of the village flooding.