A new membership scheme has been launched to encourage Cumbrian residents to re-discover their County.
The new MyCumbria card will give members discounts to local attractions and tourism destinations.
The scheme aims to remind local people about what is on their doorstep.
I think the message is that you don't have to travel very far at all. We have got wonderful things to do in this county and it is a beautiful county as well. The cost of travelling is getting more and more expensive, and really, we are saying you don't need to, it is all available right on your doorstep.
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Wet and windy spells, interspersed with drier interludes this week. Wintry showers and variable temperatures. Gales and a weather warning
Wetter in the west, cloudy but direr further east. Milder than of late, but blustery
After the recent snow and very cold temperatures, we see a return to the sort of weather we would normally expect for the UK in January