Businesses from across Cumbria's Eden Valley are taking part in the area's first tourism summit to try to increase the number of visitors.
Eden already relies heavily on tourism, bringing over 200 million pound into the area's economy each year, supporting thousands jobs and attracting 4.3 million visitors.
But the area wants to do better and draw some of the millions of tourists that go to the central Lake District each year.
More top news
10,000 children have increased their chances of avoiding flu this winter after a county council campaign saw figures soar by 40%.
A look ahead over the festive period.
Boxes of Hope, Cumbria, the charity which gets local communities together and helps deprived children in Eastern Europe.