Businesses from across Cumbria's Eden Valley are taking part in the area's first tourism summit to try to increase the number of visitors.
Eden already relies heavily on tourism, bringing over 200 million pound into the area's economy each year, supporting thousands jobs and attracting 4.3 million visitors.
But the area wants to do better and draw some of the millions of tourists that go to the central Lake District each year.
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A look ahead at another wintry day.
We're showing some of the best weather photos, after Cumbria and the South of Scotland were hit by heavy snow.
Winter is back with weather warnings in place across the region. Ross has the details: