Businesses from across Cumbria's Eden Valley are taking part in the area's first tourism summit to try to increase the number of visitors.
Eden already relies heavily on tourism, bringing over 200 million pound into the area's economy each year, supporting thousands jobs and attracting 4.3 million visitors.
But the area wants to do better and draw some of the millions of tourists that go to the central Lake District each year.
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Kerrie brings you Saturday's forecast for Cumbria & The Scottish Borders
Another cold and icy night but cloudier, wetter, windier and milder from the west by dawn
Icy patches will be a hazard on some untreated roads, pavements & paths. Some injuries are possible from slips and falls on icy surfaces