Businesses from across Cumbria's Eden Valley are taking part in the area's first tourism summit to try to increase the number of visitors.
Eden already relies heavily on tourism, bringing over 200 million pound into the area's economy each year, supporting thousands jobs and attracting 4.3 million visitors.
But the area wants to do better and draw some of the millions of tourists that go to the central Lake District each year.
More top news
Emma Jesson brings you Sunday's weather forecast
The Environment Agency has issued a number of flood alerts across Cumbria.
London Mayor Sadiq Khan's comments on Scottish nationalism prompted a fierce response from Scottish First Minister Nicola Sturgeon