Businesses from across Cumbria's Eden Valley are taking part in the area's first tourism summit to try to increase the number of visitors.
Eden already relies heavily on tourism, bringing over 200 million pound into the area's economy each year, supporting thousands jobs and attracting 4.3 million visitors.
But the area wants to do better and draw some of the millions of tourists that go to the central Lake District each year.
More top news
Emma Jesson brings you Sunday night's forecast
Frosty on Sunday night with showers on Monday, some wintry. Breezy in the west. Unsettled, changeable, cool new week
Emma Jesson brings you Saturday night's forecast