The 'Christmas Drink Drive' campaign has begun with Cumbria Police issuing a stark warning to drivers: don't drink alcohol before you get behind the wheel.
The national campaign takes place every December, with the aim of encouraging people not to drink and drive.
Young drivers, and men in particular, are one of the main groups being targeted by police this year, as statistics show they are the worst offenders.
Almost 3500 breath tests were carried out last year, which resulted in 96 people either failing or refusing a test, with 30% of these being under the age of 30.
Of the 96 tests in 2011 which were either failed or refused, 20 were administered to women and 76 to men.
– Sergeant Joanne Walker, Roads Policing Unit, Cumbria Police
"We dedicate resources to this campaign each year and aim to catch anyone who drives when under the influence.
"The aim is to saves lives, driving when under the influence of drink or drugs impairs your driving capability, causes accidents and can result in death.
"In the run up to Christmas, people are planning their parties, going out with colleagues, friends and families and generally enjoying themselves, we just want people to include planning how they are going to get home afterwards."