The annual Golden Sands Polar Bear dip in Whitehaven aims to raise more than £25,000 for charity.
Around 100 swimmers took part this year, with hundreds more watching on.
Samantha Parker has the full report:
More top news
Poppy bird feeders are flying off the shelves in Dumfries. They're being sold to raise money for the Royal British Legion.
A charity set up in memory of a teenager from Egremont has raised £100,000.
A block of public toilets in Keswick have been converted into apartments to help solve the town's affordable housing crisis.