The annual Golden Sands Polar Bear dip in Whitehaven aims to raise more than £25,000 for charity.
Around 100 swimmers took part this year, with hundreds more watching on.
Samantha Parker has the full report:
More top news
As Storm Doris moves away - temperatures will fall.
Sixty-six-year-old Yvonne Blackman, from Dalton, Lockerbie, was involved in the serious collision on Wednesday 8th of February
Three players from the Border region have been selected to play for Scotland in their Six Nations clash against Wales this Saturday