Hundreds of swimmers and supporters will assemble on the Golden Sands Beach at Whitehaven Harbour later this morning.
Last year more than twenty thousand pounds was raised by members of the Golden Sands Polar Bear Club plunged into the icy waters of the North Sea.
More top news
Emma brings you Sunday's weather forecast for the Border region
It happened after yesterday's football game, which saw Barrow win 2-0 against York City.
Copeland MP, Jamie Reed, has warned Labour members not to "quit" the party after Jeremy Corbyn has been re-elected as party leader.