The Managing Director of Lakeland has announced major investment plans for the Lake District based company.
Around 600 jobs could be created as part of the £10 million growth plans, including an expansion of the distribution centre in Kendal.
"We have an incredibly loyal and industrious workforce here in Cumbria, therefore it is right for us to expand here. The company was founded in the Lake District and that is where our heart is.
"The infrastructure is already in place and it makes perfect sense for us to take this exciting step and to expand in this way."
More top news
ITV Border's very own Pam Royle and Fiona Armstrong were honoured at the Royal Television Society Awards this weekend.
London's Labour mayor said there's lessons to be learned from his party's defeat in the Copeland by-election.
Emma Jesson brings you Sunday's weather forecast