The Managing Director of Lakeland has announced major investment plans for the Lake District based company.
Around 600 jobs could be created as part of the £10 million growth plans, including an expansion of the distribution centre in Kendal.
"We have an incredibly loyal and industrious workforce here in Cumbria, therefore it is right for us to expand here. The company was founded in the Lake District and that is where our heart is.
"The infrastructure is already in place and it makes perfect sense for us to take this exciting step and to expand in this way."
More top news
What has the weekend weather got in store for the Border region?
Do you know what's been happening in Cumbria and the south of Scotland over the past seven days? Test yourself in our weekly news quiz.
Two small creatures from thousands of miles away could create big problems for Cumbria's rivers.