Visitors to Melrose say they enjoy spending time in Border towns, because they like the variety of smaller, independent shops.
An annual survey suggests visitor numbers are up in the region for the first time in four years
Melrose and Jedburgh have seen the biggest increase in footfall, whilst Hawick and Peebles have seen a drop in visitor numbers.
Councillor Stuart Bell from Scottish Borders Council says they have noticed increased footfall in areas where town centre improvements have been carried out.
"We have put some effort into improvements in Melrose for example, and there are some local traders that are providing a good specialty service to the customers.
"The traders themselves have got together to organise events, to encourage people to shop in the towns.
"We are looking at the classifications of what we call prime retail frontage, which attract shoppers into the town centre, to see how we can attract more visitors."