More than 200 people braved the freezing temperatures today to take a dip in Windermere.
The aptly named Big Chill Swim was held for the first time, but organisers hope to make it an annual event.
This is John Bevir's report.
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A new campaign has been set up in Cumbria to help the elderly avoid falls and trips.
The club say Town Directors and Dave Clark came to a mutual agreement about the decision.
Last year the NSPCC made 226 referrals across the region following reports to the helpline of domestic child abuse.