Wooden jeans could hit the high street
Dawn Ellams, who has invented a pair of 'wooden' jeans, hopes that the eco-jean could eventually hit the High Street.
– Dawn Ellams"To look at an iconic product like the jeans, and as a designer think, how can I turn this on it's head, and re-invent it, and how the alternatives of design and making something better but still that is a jean, it was more challenging I think than difficult.
"They are a niche product, they are not going to replace the iconic jean, but there is a place in the market for it.
"If you are in a hotter climate they are perfect because they are light and breathable.
"It is definitely a viable option."
– Jim McVee, Business Development Manager, School of Textiles and DesignBusiness Development Manager of the School, Jim McVee, helped Dawn on the project.
"He said it is not just wood that material can be made from now: It is the trend to move towards regenerated fibres.
"We use anything we can now: wood, potato starch, even milk.
"There are loads of natural process which can be used to make fibre."
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