40% of families say no to organ donation

As part of ITV's From the Heart campaign, ITV Border is looking at organ donation - and how to increase the number of donors.

NHS research shows families asked whether they will donate a relative's organs shortly after their death say no 40% of the time. Even among those who have signed the organ donor register, expressing a wish to donate, one in ten families says no.

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From the Heart campaign

ITV's From the Heart campaign is looking at the issue of organ donation.