Some members of staff from ITV Border have been backing the 'From the Heart' campaign.
John Bevir and Matthew Taylor, who both work for ITV Border, are backing the 'From the Heart' campaign.
The ITV campaign is aiming to encourage more people to sign up as organ donors.
Matthew Taylor said:
" I believe that everyone has a duty to think of those who are in desperate need. If you are able to save a life then I think it is an easy decision to make."
More top news
The Cumbrian cricketer says he's ready for whatever Australia's wind-up merchants have to offer. He's preparing for the Ashes.
Gordon James Smith's body was found on 1 July. Police arrested four people, and are questioning three of them as part of a murder inquiry.
Pupils at Nelson Thomlinson have been helping to map Wigton Graveyard - using cutting edge technology developed by a Cumbrian firm.