Stephen Matthews, a book shop owner in Carlisle, says shops on the traditional high street need to evolve with the times.
Watch the full interview below:
More top news
We're showing some of the best weather photos, after Cumbria and the South of Scotland were hit by heavy snow.
Winter is back with weather warnings in place across the region. Ross has the details:
Colder, windier and wetter weather is on the way.