A food and drinks company from Cumbria has launched a new campaign to highlight the importance of buying locally sourced meat.
The 'Frae Owwer Yonder' branding is being launched by Caterlite who are based in Embleton.
The slogan, meaning 'From just over there', is aimed at encouraging people to take more notice of where their meat is coming from.
The company, who supply pubs, restaurants and hotels across the county, are unveiling the new branding at a food and drinks exhibition at Rheged near Penrith.
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Cloudy with outbreaks of rain, heaviest in west
Emma Jesson brings you Sunday night's forecast
The Met Office have issued a yellow "Be Aware" warning of heavy rain for the region which is valid from 3pm Sunday until 3pm Monday