Caterlite had already developed the new 'Frae Owwer Yonder' branding before the latest scandal involving the discovery of horse meat in many high street meat products.
The director of the company, who was born and brought up in Cumbria, feels that it is now more important than ever to know where your meat is coming from:
"Our 'Frae Owwer Yonder' campaign was already well developed when the horsemeat scandal broke but it has highlighted the importance of providing reliable, locally-sourced produce, so our customers know for sure what they are buying - and their customers know exactly what they are eating.
“We have done a lot of work on our Lakeland Prime Cuts butchery department in the last 12 months and all of our beef, lamb and pork is now locally reared.
"We are committed to buying as much as is possible that has been reared in Cumbria.
“We really focus on the quality of our stock."
More top news
After a day of heavy showers will the sun win out in time for the weekend?
The cyclist was hit by a vehicle which Cumbria Police were trying to trace, after a number of similar incidents in Lancashire.
The Scottish Government faces being fined for not making farm subsidy payments on time after a deadline extension was refused.