Family favourite Peter Rabbit is helping to launch this year's Jane Tomlinson's lake district walking festival.
The charity event will take place on 8th September and will see around 1,000 people take part in various courses ranging in distances from five to 22 miles.
Jane Tomlinson came to national attention when, despite being diagnosed with an incurable cancer, she took part in a number of endurance challenges to raise money for charity, including marathons, an Ironman Triathlon and a 4,200 mile bike ride across America.
When she died in 2007 aged 43, she had raised £1.85 million for charity.
"There is a route to suit all abilities and everyone can enjoy the stunning scenery of this wonderful national park.
"Last year's event was a great success and we're sure this year's will be even bigger and better as we know lots and lots of people have been telling their friends and families what a fantastic time they had."
"We are proud to be associated with this event, which is taking place just a short flight from the base of our Pride of Cumbria aircraft near Penrith.
"We hope as many of our supporters as possible take part in the walk, which promises to be a great opportunity to explore this beautiful area while raising money to support the local air ambulance."
More top news
Wetter in the west, cloudy but direr further east. Milder than of late, but blustery
After the recent snow and very cold temperatures, we see a return to the sort of weather we would normally expect for the UK in January
Emma Jesson brings you Saturday night's forecast