Vicki Robinson, is representing Jane Tomlinson's Run for All charity.
"People know Jane best for her big, extreme endurance events but she was also a passionate family woman and a devoted mother of three.
"We wanted to put on an event all the family could be part of to continue her legacy and that's what this is all about"
Many charities will be represented during the festival including Macmillan Cancer Support, Fix the Fells, RSPCA, RSPB, Yorkshire Cancer Research, Parkinson's UK, the Great North Air Ambulance, Shine and the Jane Tomlinson Appeal.
Children's favourite Peter Rabbit has been urging youngsters to sign up for the Lake district event at the official launch at The World of Beatrix Potter in Bowness-on-Windermere.
More top news
A look ahead at the Bank Holiday forecast for the Border region.
Cumbria County Council will start work on a £320,000 resurfacing scheme on 6 June, between 6.00pm and 12.30am.
ITV Border's favourite Tapir has left the Lake District Wildlife Park near Keswick, to travel to his new home in the United Arab Emirates.