Vicki Robinson, is representing Jane Tomlinson's Run for All charity.
"People know Jane best for her big, extreme endurance events but she was also a passionate family woman and a devoted mother of three.
"We wanted to put on an event all the family could be part of to continue her legacy and that's what this is all about"
Many charities will be represented during the festival including Macmillan Cancer Support, Fix the Fells, RSPCA, RSPB, Yorkshire Cancer Research, Parkinson's UK, the Great North Air Ambulance, Shine and the Jane Tomlinson Appeal.
Children's favourite Peter Rabbit has been urging youngsters to sign up for the Lake district event at the official launch at The World of Beatrix Potter in Bowness-on-Windermere.
More top news
Workers have finished building a new flood defence wall near Appleby swimming pool. Other defences are still being built.
Flood defences at Glenridding are being improved, in a bid to reduce the chance of the village flooding.
Foodbanks in the region are appealing for volunteers and donations from the public. But how many adults, and children, do they feed?