Vicki Robinson, is representing Jane Tomlinson's Run for All charity.
"People know Jane best for her big, extreme endurance events but she was also a passionate family woman and a devoted mother of three.
"We wanted to put on an event all the family could be part of to continue her legacy and that's what this is all about"
Many charities will be represented during the festival including Macmillan Cancer Support, Fix the Fells, RSPCA, RSPB, Yorkshire Cancer Research, Parkinson's UK, the Great North Air Ambulance, Shine and the Jane Tomlinson Appeal.
Children's favourite Peter Rabbit has been urging youngsters to sign up for the Lake district event at the official launch at The World of Beatrix Potter in Bowness-on-Windermere.
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77-year-old Derrick Cooper was sentenced at Carlisle Crown Court today for abusing two boys at Underley Hall in Kirkby Lonsdale.
Hundreds of runners will gather at Windermere tonight to run 3.7miles in memory of Matt Campbell.
Arriva Rail North, Greater Anglia and South Western Railway are all affected.