Vicki Robinson, is representing Jane Tomlinson's Run for All charity.
"People know Jane best for her big, extreme endurance events but she was also a passionate family woman and a devoted mother of three.
"We wanted to put on an event all the family could be part of to continue her legacy and that's what this is all about"
Many charities will be represented during the festival including Macmillan Cancer Support, Fix the Fells, RSPCA, RSPB, Yorkshire Cancer Research, Parkinson's UK, the Great North Air Ambulance, Shine and the Jane Tomlinson Appeal.
Children's favourite Peter Rabbit has been urging youngsters to sign up for the Lake district event at the official launch at The World of Beatrix Potter in Bowness-on-Windermere.
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Cumbria Police has defended its decision to spend one £1.8 million on replacing traditional notebooks with new electronic devices.
Hundreds of people have turned out at the Border Reivers festival in Hawick today.
A brighter afternoon but windy with showers. Further rain/showers into Sunday. Some sunshine developing but winds staying strong and cooler