Hundreds of bikers are expected to visit Cumbria over the Easter weekend.
The challenging roads and scenery in the region attract motorcyclists from all over the world.
Cumbria Police have launched their annual BikeSafe campaign and it has the backing of one man who was left blind after a crash.
Hannah McNulty was at the launch in Keswick.
You can watch her full report below.
More top news
Our political editor Peter MacMahon looks at the significance of today's meeting between May and Sturgeon
Images released of two men following break-in
Theresa May insists that Brexit must come before Indyref2