A music video made in Windermere is encouraging people to take care when visiting the Lake District.
The three-minute film has proved popular online and is now being shown in local cinemas.
The video features a 'Lady Windermere' character, who represents the lake, and gives advice on how to look after the Lake District and help improve water quality.
The Heritage Lottery funded the project, which was written by local practitioner Amy Boud and animator David Brown.
"This is a really entertaining short film with a very catchy song which we hope will capture the public's imagination.
"It manages to put across our key messages about how we call all do our bit to look after our local area to protect the quality of water in Windermere and its catchment area."
More top news
A look ahead at the forecast for the Border region.
In the picturesque village of Maulds Meaburn, Flass is alleged to have been at the centre of a multi-million-pound drugs plot.
The Lake District National Park wants 10 volunteers to meet tourists on Windermere cruises and encourage them to stop off at Brockhole.