A music video made in Windermere is encouraging people to take care when visiting the Lake District.
The three-minute film has proved popular online and is now being shown in local cinemas.
The video features a 'Lady Windermere' character, who represents the lake, and gives advice on how to look after the Lake District and help improve water quality.
The Heritage Lottery funded the project, which was written by local practitioner Amy Boud and animator David Brown.
"This is a really entertaining short film with a very catchy song which we hope will capture the public's imagination.
"It manages to put across our key messages about how we call all do our bit to look after our local area to protect the quality of water in Windermere and its catchment area."
More top news
Neighbours were evacuated from homes in Innerleithen after a 51-year-old man set fire inside a house and threatened to self-harm.
45-year-old Kevin Magee, who played alongside David Beckham in the 90's, was jailed for 6 months after shoplifting in Carlisle and Penrith.
Smokers in Cumbria are being encouraged to join thousands across the UK, in the 28-day quit smoking challenge.