"In the old days people thought those red doors acted like barriers. What we are saying now is that we've got a great message to give, that prevention is more important than the response part of the service and we can only do that if we engage with people.
"So come on in. We've got community facilities, we've got facilities to engage young people.
"We will use the positive role models fire officers are to try and create better communities."
More top news
The Jim Clark Rally, which is being held away from public roads for the first time in nearly 20 years, is set to get underway this weekend.
Check out our gallery of some of the cute new arrivals at the South of Scotland Wildlife Hospital.
Border collie Jack had an injured leg when he was found near Mickeldore.