"In the old days people thought those red doors acted like barriers. What we are saying now is that we've got a great message to give, that prevention is more important than the response part of the service and we can only do that if we engage with people.
"So come on in. We've got community facilities, we've got facilities to engage young people.
"We will use the positive role models fire officers are to try and create better communities."
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Emma Jesson brings you Saturday night's forecast
The Pirelli Rally began with a ceremonial start at the tyre manufacturer's Carlisle factory.
Torrential rain in the run up to today's crucial play off game between Salford City and Workington Reds.