"In the old days people thought those red doors acted like barriers. What we are saying now is that we've got a great message to give, that prevention is more important than the response part of the service and we can only do that if we engage with people.
"So come on in. We've got community facilities, we've got facilities to engage young people.
"We will use the positive role models fire officers are to try and create better communities."
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A look ahead at the forecast for the Border region
A selection of some of the best sunrise pictures from across the region, sent in by ITV Border viewers.
Chilly start. Some frost in places, icy patches possible too. Cloud and sunny spells today, hazier in the west later