This is the scene on the A66 at Threlkeld in the Lake District, where two vehicles collided.
Two adults and a boy aged 10 are seriously ill.
Two other children have also been taken to hospital.
More top news
This year's poppy appeal begins with a vintage bus tour through Cumbria. It will be followed by many more events over the next two weeks.
Ukip has "formally reprimanded" Mike Hookem over a scuffle with colleague Steven Woolfe which landed the latter in hospital.
An ethical trading business based in Bassenthwaite has received a massive order from the British Museum.