A young man from Whitehaven has taken matters into his own hands to promote his home town.
After the local tourist information centre was shut down Luke Johnston sprang into action, and started a hi-tech crusade to tell people that Whitehaven is the place to be. Amy Dunsmuir reports.
More top news
A look ahead at the forecast for the Border region.
Immigration, extremism, Europe and tax cuts: The key promises unveiled in the first Tory-only Queen's Speech in almost two decades.
Fiona Marley Paterson's latest report into Cumbria Tourism's plan to make the Lake District the Adventure Capital of the UK by 2018.