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Video: Cumbrian Entrepreneurs pitch their business ideas to Richard Branson

Two Cumbrian entrepreneurs are preparing to pitch their business ideas in London, as part of a world record attempt.

Rebecca Hanson from 'Authentic Maths' is a mathematician who's developed a system to help teach a new curriculum for primary school children, while Jonathan Lowe co-created an online game called Geo Hitch.

They're among 160 entrepreneurs pitching back-to-back during 29 hours as part of Virgin's Voom business competition: