Rotherham is being awarded £100,000 from the 'Portas Pilot' project, a Government scheme launched after a nationwide review of town centres by retail expert Mary Portas. The money is being matched by British Land, the owners of Parkgate Shopping Park.
The new funding will support around 70 town centre retailers who show the potential to grow and develop by expanding and diversifying their product range. They will also get help in targeting customers through marketing and branding.
Representatives from Rotherham will be attending a national meeting in London of all the Portas Pilots later this year. The event will be attended by Mary Portas and a Minister and will provide an opportunity for Rotherham to share its plans and experiences with other pilot schemes.