1. ITV Report

Hull gains Purple Flag status

Hull Photo:

Hull has been awarded Purple Flag status, recognising the safety, quality and diversity of its city centre evening economy. Hull is only the third Purple Flag recipient in Yorkshire, emulating the success of Halifax and Sheffield.The full Purple Flag assessment report shows that Hull exceeded the standard required in 17 out of 30 criteria studied by the inspection team and the accreditation panel which followed. The city met the requirements in the remaining 13 categories.

Hull is one of only 36 towns and cities throughout the UK to achieve Purple Flag status. Purple Flag status has been shown to benefit towns and cities by generating:

  • increased visitor numbers
  • increased investment
  • lower levels of crime and anti-social behaviour
  • a raised profile and improved public image

Achieving Purple Flag status will help us to rebuild Hull – it is part of the process. It shows that we are making Hull more viable and bringing more vitality into the city centre, and it is recognition that people feel safer here.”

– Tony Wilkes, Centre Manager, Princes Quay Shopping Centre

We are very proud that the city has gained the Purple Flag award.

Hull has a great array of attractions, with something for everyone. There are many cultural experiences such as the Hockney exhibition and forthcoming Leonardo da Vinci exhibition at Ferens, the ever popular Freedom Festival and Humber Mouth Literature Festival, as well as the Diamond Jubilee and Olympic Torch events which saw the city at its very best. The continued regeneration has seen the look of the city transform and the hard work of the Council and its partners means the city is a clean, safe and attractive place to spend time.

It is excellent that the vibrant mix of arts, culture, dining and events and the good management of the city centre has been recognised by Purple Flag. This sees Hull amongst a handful of cities to have met the Purple Flag standard and it will bring more people into the city to experience the many attractions we have to offer.”

– The Lord Mayor of Hull, Councillor Danny Brown