South Yorkshire Safer Roads Partnership has received a prestigious road safety award at the annual Prince Michael International Road Safety Awards. It has been honoured for its work through the Lifewise Centre in Rotherham.
It is a learning facility with safety and life choices at its core. Within an immersive learning environment, the Centre delivers a range of programmes and activities to promote road safety.
Crucial Crew is the centre's 'flagship' personal safety educational programme, aimed at key stage 2 pupils (10 and 11 year olds). Through the use of interactive, scenario-based learning on the Lifewise set, children are provided with the knowledge, skills and strategies to make choices in everyday life to enable them to stay safe and well.
Crucial Crew is offered to all schools in South Yorkshire and, in the last academic year, over 96% of establishments participated (some 12,500 pupils). In addition, the Centre has hosted almost 450 other events in the last year including training for Special Constables and Paramedics, older people’s events, family open days and cycle training.