The number of people in the region with the most serious form of skin cancer has risen by 89 per cent in the last twenty years. And there are warnings that people who use sunbeds are twice as likely to need anti-ageing products than those who don't. The rates of malignant melanoma – the most serious form of skin cancer - have increased by 89% amongst 15 to 34-year-olds in Yorkshire and the Humber in the last two decades.
Around two people in this age group are now diagnosed with the disease each week in the region. Two in five people in the UK (43%) who use sunbeds – which are proven to prematurely age the skin – are twice as likely to use anti-ageing products than those who have never used a sunbed (20%). A fifth of sunbed users start to use anti-ageing products by the time they are 25 years old.