1. ITV Report

Stroke campaign returns to region's screens

A TV advert which aims to save lives by showing people how to spot the signs and symptoms of stroke returns to the region's screens today.

The national Act FAST campaign aims to show people the signs and symptoms they should look for to identify someone suffering from a stroke, with the aim of making everyone a potential ‘stroke-saver’.

After the campaign last year, the NHS in England saw a 25 per cent rise in stroke related 999 calls, and a 19 per cent rise in stroke sufferers being seen quicker.

It explains that people should look for:

Facial weakness - can the person smile? Has their mouth or eye drooped?

Arm weakness - can the person raise both arms?

Speech problems - can the person speak clearly and understand what you say?

Time to call 999

A stroke is a brain injury caused by a blockage or bleed in the brain. Getting appropriate treatment fast reduces the amount of brain damage and improves the chance of making a good recovery

The TV adverts will help raise everyone's awareness, but specifically target adults aged 55+, who are most likely to suffer from a stroke and also the most likely to be stroke savers. They will also target people of black African and Caribbean and South Asian origins, as they are twice as likely to suffer stroke as people of European origin.

Despite being a treatable condition, stroke continues to be the third leading cause of death in England and the largest cause of adult disability. It does not need to be this way.

– Anna Soubry - Public Health Minister

It is extremely important that people who are showing symptoms of stroke get to hospital as soon as possible so that diagnosis and treatment can begin.

– David Thompson - Deputy Chief Nurse for NHS Yorkshire and the Humber