The Government has announced that Britain's search-and-rescue helicopter service is to be run by US-headquartered Bristow Helicopters, with two Sikorsky S92 helicopters based in Humberside.
The award of the £1.6 billion deal ends 70 years of a service run by the RAF and Royal Navy squadrons.
It also spells the end of the use of Sea King helicopters - flown by William - in search-and-rescue (SAR) work.
Under the new contract, 22 state-of-the-art helicopters will operate from 10 locations around the UK.
Ten Sikorsky S92s will be based, two per site, at Stornoway and Sumburgh in Scotland, and at new bases at airports in Newquay in Cornwall, Caernarfon in Wales and Humberside.
Ten AgustaWestland AW189s will operate, two per site, from Lee on Solent and a new hangar at Prestwick Airport, and new bases which will be established at St Athan, Inverness and Manston airports.
All bases will be operational 24 hours a day.
The new contract will be managed by the Maritime and Coastguard Agency in the same way as the existing contract that operates the Coastguard helicopter bases on the south coast and on the Western and Shetland Isles.
Half of the new fleet will be built in Yeovil in Somerset and the contract will have a significant impact on the UK supply chain, providing and sustaining jobs and apprenticeships.
The Department for Transport said that, under the new contract, helicopters will be able to reach a larger area of the UK SAR region within one hour of take-off than is currently possible.
It added that, based on historic incident data, it is estimated there will be an overall improvement in flying times to incidents of around 20% (from 23 to 19 minutes).
Presently, approximately 70% of high and very high-risk areas within the UK SAR region are reachable by helicopter within 30 minutes. Under the new contract, approximately 85% of the same area would be reached within this timeframe.
Bristow Helicopters said the "technologically advanced" helicopters would be operated by experienced crews with "world-class" skills.
It expects to create around 350 jobs to support the contract.
The company said bases would be strategically situated near areas of high SAR incident rates.
The base locations and equipment will allow the operation to dispatch seven aircraft simultaneously on one operation, it said.
Meanwhile, it promised the helicopters would be more advanced than the Sea King model they will replace, with night vision, mission management and increased on-board medical capabilities.
The company has provided SAR services in the UK since 1971.
According to the firm, it has flown more than 44,000 SAR operational hours in Britain and conducted more than 15,000 SAR missions, rescuing more than 7,000 people.