Hull's £120m promotion carrot

Hull City logo
Hull City logo Photo: Hull City

Hull City stands to earn at least £120million in extra revenue if they win automatic promotion to the Barclays Premier League, according to financial consultants Deloitte.

The Tigers will secure a top-two finish and join npower Championship winners Cardiff in the top flight if they beat Barnsley tomorrow or nearest challengers Watford lose out against Leicester tonight.

It would end a three-year absence from the Premier League for Hull and Adam Bull, a senior consultant in Deloitte's Sports Business Group, admits the financial rewards for all promoted teams are substantial.

In a week which has seen the Premier League title decided and four of the biggest teams in the world compete in the UEFA Champions League semi-finals, the most lucrative 90 minutes of football could well be played in the east Midlands or South Yorkshire this weekend.

"The three Championship clubs which are promoted this season can expect a revenue increase of more than £60m in 2013/14.

"The vast majority of this uplift, approximately £55m, will be from broadcast income as the Premier League enters the first year of its greatly enhanced three-year TV deals.

"Based on existing distribution methods, even if a club is relegated after one season in the Premier League, it will be entitled to parachute payments over the following four seasons of around £60m."

– Adam Bull, Deloitte's Sports Business Group

With many promoted teams tipped to go straight back down after just one season, Bull believes the trick to avoiding a swift return to the second tier is to invest the extra revenue wisely.

He said: "The newly-promoted clubs are often the bookies' favourites to be relegated, but over the past decade more than half (17 out of 30) of those promoted clubs have successfully retained their Premier League status in that crucial first season. History shows it can be done.

"The continued increase in the value of promotion to the Premier League provides newly-promoted clubs the opportunity to make strategic investment on and off the pitch.

"Inevitably, the short term priority is usually investment in the playing side of the business, but clubs need to also look to the medium and long term."

– Adam Bull, Deloitte's Sports Business Group