People are being urged to help take part in cleaning Scarborough's beaches today as part of a campaign to keep them barefoot friendly.
The idea is being supported by TV personality Ben Fogle.
Volunteers will spend the afternoon removing litter from the beach and then enjoy a class of wine from sponsors Barefoot Wine.
There are almost 2,000 items of marine litter for every km of the UK's beaches. Marine litter can devastate our beaches. The majority of beach users rank cleanliness as a priority in choosing their destination and a 2005 ENCAMS study showed that 97% of people avoided beaches with 10, or more, large litter items per metre.