National tourism agency, VisitBritain, has today launched a series of new GREAT campaign adverts, worth £1 million across Heathrow, promoting Yorkshire to its international passengers.
The promotional GREAT campaign images will be live across 134 digital screens in all terminals at Heathrow, illustrating the natural beauty of Yorkshire’s celebrated countryside, as well as its retail and architectural strengths.
Images of Brodsworth Hall and Gardens in South Yorkshire, Buttertubs Pass in the Yorkshire Dales, Sutton Bank in the North York Moors and Leeds Victoria Arcade in West Yorkshire1 all feature in the adverts, which aim to encourage tourism to Yorkshire before, during and after its hosting of the Tour de France Grand Départ in July.
International tourism to Yorkshire is on the rise. In 2013 the region welcomed 1.2 million visits from overseas - an increase of 11.7% on the previous year and almost back to 2008’s pre-economic crisis record. In 2013, visitors spent a new record of £584 million - a significant uplift of 34.8% on the previous year.
In Sheffield and Hull the amount of money spent more than doubled.