Cancer patients in Leeds are featuring in a new national campaign to urge people to take action early to beat the illness.
The 'Right Now' campaign by Cancer Research UK highlights the real stories of patients and their loved ones.
Every day, around 81 people are diagnosed with cancer in Yorkshire and the Humber.
The highly charged and emotional ads bring together the real stories of patients and their loved ones, researchers and medical staff; including moments of diagnosis, treatment and test results. It includes people filmed at the Leeds Cancer Centre.
They use observational footage to capture raw, honest and touching moments. This is an innovative approach for a charity campaign and one which Cancer Research UK hopes will galvanise people into action.
The new campaign aims to convince people that small actions taken today will really make a difference to beat cancer sooner.